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There are only 2 ways to get people moving

Jochem van der Veer - December 16, 2019

Working as a designer has taught me a simple truth about people: there are in essence only two ways that gets them moving: by force or by asking.

By force: making people do things they don’t want.

By removing obstacles: If you know what gets in the way you can design ways to remove each obstacle. Making it easy for people to do the thing they want effortlessly.

Great design is not about forcing people, it’s about nudging them. Do not ask how to get people there but instead ask why are they not moving there?

Remove the obstacle rather than push people through it.

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