We empower businesses to make things people want.
Who we work for
Startups with a product
We act us as your Co-Founder, work like your first Product team. Expect senior experts who are generally interested in getting the best for your customers. We helped Aurate secure a $30M (yes million) series A and turned Spryng from everything to one thing: great at sending B2B SMS.
When customer-centricity becomes a company-wide priority, you need people, processes and tools to change the way you work. Our team gets you in shape, in every stage of the journey. Find out how we helped Randstad, a global operating service provider, turn into a customer-centric corporate.
Fast movers innovate mostly on pack, shelf and product features. In our increasing scarcity for attention, we help your brand to earn a dedicated parking spot in the mind of your customers. See how customer-centricity worked for Bavaria reclaiming its home turf.
How we work
At de.foundation, we are a community of strategists, designers and developers who naturally share a mindset due to our profession. Together, we have rallied around design thinking as a way of connecting business strategy to great customer experience. It is our aim to teach you our methods that deliver better business results through increased customer satisfaction.
Customer Journey mapping
Why it works
Most projects still start with the solution in mind. We try to go deeper. Together we get to the root cause of the problem and then start to solve the problem right. This is what they call service design. Designing the right service is one thing, building a fundament that enables you to repeat the process over and over again is another. That’s why we are called de.foundation.
Case: Repositioning Bavaria In it’s Home Country
Curate by Aurate