Lead Digital & Business Strategist and Agile Coach working in the branding & digital field for over 20 years. Experience include brands such as Randstad, Intel, Nike, Adidas, ASUS, Volvo Cars, Tele2, FrieslandCampina, Heineken and Sony.
Skills covering: Agile / Lean, Digital & Brand Strategy, Business Development, Concept Development, Design Direction and Integrated Marketing. Masters 94-98: Organisation Strategy and Marketing at Gothenburg University.
van der Veer
van der Veer
All things design. From thinking to execution. From helping brands to finding and addressing the right audience to designing complete ecosystems and it’s digital products within. Because good design gets you ahead of the curve and because good design systems are fundamental.
Years of working at different agencies and startups lead to setting up design at de.foundation where experience includes designing the Randstad design system, getting jewellery startup AUrate to double its e-commerce conversion and redesigning one of the largest Dutch beer brands from the ground up.
Great engineering is teamwork. In a world where users demand world class UX from any brand it is on the intersection of content, design and technology where the magic happens.
With the right approach to an end-user problem it is easy to let the frameworks you choose to work for you. With more than a decade experience working with brands like Ahold, Randstad and TUI I believe in accuracy over speed is the best approach to building things people want.