We’re a human-centered design team. It's our purpose to help companies understand how to prioritise and teach your teams how to design and deliver future-proof results.

Case: Aurate

Whoever has the gold makes the rules.

Move AUrate from being a startup in online jewelry to become a serious market challenger.

How we did it

In close collaboration with AURate's founders we defined a new future-proof proposition and brand positioning.

Using consumer behavioural mapping and customer insights we delivered a validated e-commerce platform and design language assuring maximum ROI.


100% increase in e-commerce conversion in 6 months.




Data analyses

Journey mapping

Digital strategy

Web design

Frontend Development

Backend Development

de.foundation set
the bar for our gold.
Sophie Kahn - Founder, AUrate

More work