The Challenge
Make Spryng a future-proof SMS provider in a price driven and saturated market.
Using in depth client and end-user needs we reconstructed Spryng’s proposition and the company’s way of working to be more efficient and future proof. During our rejuvenation process we identified business purpose, organisation setup and role definitions. In our design process we identified an entirely new way of handling (new) business requests empowering Spryng to filter and prioritise its business leads.
- Interviews
- Journey Mapping
- Business strategy
- Team design
- Brand manifest
- UX Design
- Prototype validation
- Frontend development
Outcome
Increase in employee efficiency by 40% and detailed 2 year business roadmap to keep improving.
