Challenge
Let us send you a curated jewelry box for free. This is not a joke.
User insights taught us that one of key shopper barriers where: sizing and worry if jewellery matches with shoppers tastes and other items and clothes they already have. Using a try-at-home jewellery box we assured that these worries and shopper frictions where removed. Besides the big PR value of sending golden jewelry to shoppers as a tryout, the AUrate box has already redefined how to shop for jewelry online.
Research
- Interviews
- Persona development
- Digital strategy
- Prototyping
Design
- UI design
- UX Design
- Front-end development
- Back-end development
If this sounds too good to be true—it’s not!
Marie Claire Mag.
Outcome
AUrate’s box sold out within 24 hours of public launch.
