It’s our purpose to help brands to give their customers the experience they desire and need. Together we find what problems needs solving. We also teach you how to deliver solutions that grow your business.

Case: Aurate

Helping jewelry brand Aurate from startup to $30M series A.

Go for gold.

The idea was to move Aurate from being a startup in online jewelry to become market leader. In close collaboration with Aurate’s founders we set out on a journey to become the best in class online jewelry brand.  3 years and counting and our Product-Team-as-a-Service became an extension of the company. Together with the New York team we run the entire E-commerce platform built on Shopify. What started out as a one-off project is now an ongoing collaboration to build the best jewelry brand their customers can imagine.

UX Design
  • Digital strategy
  • Customer Journeys
  • UX Design
  • Prototyping
Product team as a Service
  • System architecture
  • Front-end Development
  • Back-end Development
  • Shopify apps

Outcome

100% increase in e-commerce conversion in first 6 months, successful $30M Series-A.

de.foundation set
the bar for our gold.

Sophie Kahn - Founder, Aurate