Redefining home try-on for jewelry.
How we did it
User insights taught us that one of key shopper barriers where: sizing and worry if jewellery matches with shoppers tastes and other items and clothes they already have. Using a try-at-home jewellery box we assured that these worries and shopper frictions where removed. Besides the big PR value of sending golden jewellery to shoppers as a tryout the AUrate box has already redefined how to shop for jewellery online.
AUrate’s box sold out within 24 hours of public launch.
What we did
If this sounds too good to be true—it's not!