We’re a human-centered design team. It's our purpose to help companies understand how to prioritise and teach your teams how to design and deliver future-proof results.

Martin
Palamarz
Transforming inside out process and mindsets into user centric and value driven businesses.
Strategy

Martin
Palamarz

Lead Digital & Business Strategist and Agile Coach working in the branding & digital field for over 20 years. Experience include brands such as Randstad, Intel, Nike, Adidas, ASUS, Volvo Cars, Tele2, FrieslandCampina, Heineken and Sony.

Skills covering: Agile / Lean, Digital & Brand Strategy, Business Development, Concept Development, Design Direction and Integrated Marketing. Masters 94-98: Organisation Strategy and Marketing at Gothenburg University.

Jochem
van der Veer
Good design starts with people.
Design

Jochem
van der Veer

All things design. From thinking to execution. From helping brands to finding and addressing the right audience to designing complete ecosystems and it’s digital products within. Because good design gets you ahead of the curve and because good design systems are fundamental.

Years of working at different agencies and startups lead to setting up design at de.foundation where experience includes designing the Randstad design system, getting jewellery startup AUrate to double its e-commerce conversion and redesigning one of the largest Dutch beer brands from the ground up.

Charles
Beaumont
Great engineering is teamwork.
Engineering

Charles
Beaumont

Great engineering is teamwork. In a world where users demand world class UX from any brand it is on the intersection of content, design and technology where the magic happens.

With the right approach to an end-user problem it is easy to let the frameworks you choose to work for you. With more than a decade experience working with brands like Ahold, Randstad and TUI I believe in accuracy over speed is the best approach to building things people want.